Quick answer
24 mini NeeDoh squishies, one per day to Christmas Eve, for £35 at MenKind from October. Which? has already found lookalike calendars on UK marketplaces, so check for the NeeDoh logo and buy from a shop you know. Expect it to sell out.
What's in the NeeDoh advent calendar?
24 doors, 24 "teenie" NeeDoh squishies, one a day from 1 to 24 December. According to Which?, you get tiny versions of the favourites: Classic Globs, Nice Cubes, Gumdrops and some special shapes. In the US it's sold as the "Squishmas" calendar.
Is it safe?
Genuine NeeDoh toys don't appear in any of the 23 UK safety alerts on squishies. The fake NeeDoh on that list was stopped at the border after tests found volatile chemicals.
Two things to watch. The minis are small, so check the age mark on the box and keep them away from younger siblings who still put things in their mouths. And the usual rule: nobody microwaves a squishy.
How do I avoid a fake one?
Which? has already spotted lookalike calendars on UK online marketplaces that aren't official NeeDoh products. Check for the NeeDoh logo and the Schylling name on the box before you pay.
Some websites with "NeeDoh" in the address rank on Google too. NeeDoh is made by Schylling, whose own site is schylling.com, so check who you're buying from. Retailers you already know are the safe bet.
How much does it cost?
£35 at MenKind, where Which? says it lands in October. That works out at about £1.46 per squishy, against £4 to £9 for a single full-size Nice Cube. In the US, some listings have already hit $70 to $140. If you see it for £70 on a marketplace, that's a scalper.
Is it just a phase?
This one comes with an expiry date: 25 December. Searches for "needoh advent" and "needoh calendar" are among the fastest-rising squishy searches in the UK right now, and Which? expects it to be hard to get. If your kid wants one, October is the time to buy, not December.
